SEO and eCommerce: Google is Boosting Mobile Friendly Online Stores in Search Results

By Jörg Strotmann. On April 21, Google started rolling out a worldwide mobile-friendly algorithm update that will have a significant impact on mobile search results for mobile searchers.

According to  Google Webmaster Trends Analyst  Zineb Ait Bahajji the update will have a stronger impact then any Panda and Penguin algorithm update. A negative test result means that your ecommerce site will not benefit from the mobile update, and that competitors’ sites that are mobile friendly could push your site down in the rankings.

Google now highlights mobile-friendly websites in search results

If your ecommerce site does not pass Google’s mobile friendly test, you may find it harder to rank in Google’s mobile search results.


Mobile friendly website on the left, not so friendly on the right.

Learn more: Testing and optimizing your website

What’s truly mobile friendly? Google’s recommendations detailed

vi-smartphoneGoogle’s stated goal is to improve searcher experience. It’s frustrating to search on a smartphone and land on a page that is so tiny you can’t accurately click the links without pinching and zooming and scrolling to find the right text or links.

Of course, with so many different ideas about web design, it can be tricky defining what’s truly mobile friendly. For Google, such a page does the following:

  • Avoids software that is not common on mobile devices, like Flash
  • Uses text that is readable without zooming
  • Sizes content to the screen so users don’t have to scroll horizontally or zoom
  • Places links far enough apart so that the correct one can be easily tapped
  • Mobile viewport not set. More information on this can be found here.

Why is mobile so important to Google?

Over the recent years, it has become obvious that the multi-screen Web will be the future. The Omni-Channel-Customer will use several devices to complete a goal.

  • Over 80% of Americans second-screen using smartphones/tablets while watching TV
  • For Google, nearly 50% of all traffic is now mobile
  • This holiday season, 22.5% of all online sales were conducted on mobile devices
  • 90% of users move between devices to accomplish a goal (which is mostly shopping)

Will the mobile-friendly update impact your desktop rankings as well?

On a panel at SMX Munich, Zineb from Google answered no without hesitation (Posted by Cindy Krum, The Moz Blog)

  • The mobile-friendly update only affects mobile search results, not searches conducted on a desktop or laptop computer.
  • The update will impact neither Bing, Yahoo mobile search performance
  • This update is specific only to mobile organic search
  • The update will not affect paid search performance

With 1&1 you have a mobile plan already and have nothing to worry about

Your 1&1 online store is ready to meet the demand, meaning that your ecommerce site could benefit from the mobile-friendly algorithm update.

It’s very possible — if the sites ranking higher than yours in mobile search results are not mobile friendly — that your ecommerce site could rank even higher than it does today.

Perfect presentation on mobile devices

1&1 Online Store utilizes responsive design, making your store look great  no  matter  what  type of  device your customer is on –  Smartphone, tablet or PC with no extra effort required by you!

  • Your design adapts automatically to the screen resolution it is being viewed on.
  • Ordering from anywhere has never been more convenient

Learn more: How to modify the design of your 1&1 Online Store

Modifying the design of your 1&1 Online Store is easy. Quick design allows you to quickly adjust the main elements of the design in just a few steps.

Adjust the header, background image, colors, fonts and icon sets. Advanced design gives you complete control over your online store design, with detailed options that allow you to achieve a truly unique website.

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