How to maintain your website’s SEO value when redirecting

Redirects forward a URL to a different URL and are analyzed by search engines. From a SEO perspective it is crucial to maintain your search engine ranking and the ranking power of your website when redirecting.

There is only one HTTP redirect, which will transfer your ranking power to the new URL: the redirect 301.


HTTP status codes for redirection

Redirects are distinguished over HTTP status codes. You have the choice between following redirects:

  • 301: the page was been moved permanently
    301 is a permanent redirect. Search engines take over 90% of the ranking power to the new URL!
    Use redirect 301 for all permanent redirects to keep your search engine ranking.
  • 302 and 307: the page has been moved temporarily
    302 (HTTP 1.0) and 307 (HTTP 1.1) do not transfer any ranking power!
    Use redirect 302 or redirect 307 only for temporary redirects, for example, during maintenance work on your website.

Creating a redirect

If you want to learn how to set up a redirect our team at has some great redirect tutorials for you.

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4 thoughts on “How to maintain your website’s SEO value when redirecting

  1. Curtis says:

    Hello. I run the website for a restaurant’s website. We recently changed our url


    We’re still quite a bit of traffic to menuS, and I want to direct it to menu. Can you help? Thanks

    1. 1and1help says:

      Hi Curtis,

      for your generation of 1&1 MyWebsite we don’t offer tools to redirect this. Customers will see an Error 404 page, containing a sitemap of your website. So they can navigate from there to “Menu”.

      Good news: With our new MyWebsite generation which we launched last week (for new contracts first) we offer a SEO setting to redirect old paths automatically to new paths. Maybe you wanna try out our new MyWebsite – with 30 days money back guarantee from here: Additionally to a new editor it comes also with this feature plus many new modern themes.

      Best regards,
      Michael, 1&1

  2. geoff says:

    checking my web site with a audit tool it is reporting numerous 301 errors on pages for example on hyperaccess-ltd-contact-us.html
    but the web page exists
    and has not changed name or been deleted
    please help.

    1. 1and1help says:

      Hi geoff,

      301 is not an error code. It’s a HTTP status code.

      See more information about it here:

      When I open your URL, I get a HTTP 200 status code (which means “success”, not a 301 redirect:

      curl -I
      HTTP/1.1 200 OK
      Content-Type: text/html

      Best regards,
      Michael, 1&1

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