Considering the rapid growth in tablet and smartphone users, an optimized viewing experience of websites across a wide range of devices is becoming increasingly important. When using a web content management system such as WordPress, it is particularly easy to switch a website to responsive design.
More and more people are using their mobile devices such as smartphones or tablets to go online. One evidence for the importance of presenting the mobile users an optimized viewing experience of a website is the fact that mobile user experience is a Google ranking factor. Google is currently testing several icons to label websites in their search results that are or are not optimized for mobile devices. Hints to so-called “faulty redirects” on mobile websites in the Google search results also suggest this possibility.
WordPress is a widely distributed web content management system and has the advantage that many free templates are available for it. Many of these templates already support responsive design. Responsive design means the changes to the appearance of a website depending on the screen size and resolution of the device used to view the website. For example, the image section, the font size or the size of the links change in order to ensure an ideal level of usability. Responsive design thus always uses the very same template instead of offering different versions for different devices.
You can find a selection of WordPress themes with responsive design on Template Monster. At Template Monster, you will receive a 20% discount when ordering a WordPress premium theme as a 1&1 customer.
Tip: Use the 1&1 WP Wizard for creating your website. It assists in choosing the right theme for you, for example.
If you have not thought about switching your website to responsive design yet, you should do so as soon as possible. It has never been easier – especially when using WordPress.