How to optimize Managed WordPress posts for search engines (SEO)

wp-seo-banner

Managed WordPress offers various options to help you optimize your website for search engines and get found better in searches on Google, Bing and other search engines.

With the Yoast SEO plugin from Yoast, you can make additional SEO settings to adjust your website even more effectively.

With numerous settings, you can use plugins to optimize your website for search engine compatibility and get more visitors. The Google Analytics plugin from Yoast offers you access to precise analyses of your users’ visiting behavior.

Yoast SEO is installed for all Managed WordPress websites – you can simply activate it in the plugin settings. This plugin is ideal for beginners and offers experienced users many additional settings.

Improving posts by adjusting keywords and meta elements

To increase your website’s relevance and improve your chances for good rankings in the search results, you should give every post a meaningful title and an appropriate description that will catch readers’ interest. Meta keywords, on the other hand, no longer play a role in the ranking.

Once you have activated Yoast SEO, a box with various tools for optimizing your website for search engines will appear below the editing field for your posts.

ENGLISCH SEO Box below Post

The Snippet Editor shows you a post preview of how your page will appear in search engines later. By clicking the title, URL or description, you can adjust them right in the post preview for display in Google and other search engines.

You define the Focus Keyword before writing your post – it helps you to systematically optimize your content for certain search requests, but does not have any direct effect on SEO.

Optimizing your post with content analysis

In the Content Analysis, Yoast SEO checks your post and makes concrete suggestions for improving the length and title of your post, as well as the number of links it contains (learn more). Yoast SEO also checks whether you have created a meta description for your post and whether your content is effectively working toward your Focus Keyword.

The traffic light system for each category indicates where you need to optimize your settings.

With the Google Analytics plugin from Yoast, you can view precise statistics about the number of visitors and user behavior on various pages of your website. To do so, you have to activate the plugin in Managed WordPress and then connect your website to Google Analytics and your Google account.

Editing meta robot elements for website indexing

In the Yoast SEO box, you can make settings for meta robots that control how your website is indexed. In order to avoid excluding yourself from the search engines or having a negative effect on your rankings, you should find out detailed information about all the setting options before optimization. We recommend reading Yoasts’ The ultimate guide to the meta robots tag.

ENGLISCH Yoast SEO ADVANCED

In the advanced settings, you can decide whether your Managed WordPress website will be indexed (index) for search engines or whether certain pages should be blocked for search engines (noindex).

You can also decide whether the search engines’ crawlers should follow the links on each page (“follow”) or not follow them (“nofollow”).

A brief explainer of the advanced meta robots settings

  • No ODP: Prevents use of the title and description from the Open Directory Project (ODP) in the search engine
  • No YDIR: Description texts from the Yahoo! directory are suppressed
  • No Archive: Your website will not be stored in the Google cache
  • No Snippet: Your website will not be displayed in the Google search results

Optimizing posts for Facebook and Twitter

Yoast SEO offers you quick and easy ways to adjust your post for Facebook and Twitter.

Facebook Share

You can customize the title, description and image of your post for these two social media channels without changing anything in your original posts.

Joost de Valk has posted a great guide for WordPress SEO on yoast.com. Highly recommended: WordPress SEO – The definitive guide to higher rankings for WordPress sites

 

Please rate this post :

Leave a Reply

Your email address will not be published. Required fields are marked *