How to show a cookie notice on a WordPress website (Google AdSense and DoubleClick publishers)


Google requests that users of their AdSense and DoubleClick for Publishers software display a cookie notice on their websites. Cookie notices should be used to specifically inform users of the conditions of data use. Websites with visitors from across Europe must conform with EU data protection standards.

We recommend using a cookie notice if you use advertising services such as Google AdSense or DoubleClick on your website. Google is very strict about this and threatens to block your website if you do not observe these regulations. It is important that you clearly and explicitly inform your customers how you save their data and share it with other customers.

Plugins like WF Cookie Consent help you activate these cookie notices on your WordPress website in just a few minutes.

  • From the main menu, select Plugins > WF Cookie Consent and activate the plugin.
  • In the main menu, select Settings > WF Cookie Consent.
Cookies cookie consent
  • Choose whether the notice will appear above or below your website.
  • Important: Choose the page to which the user is redirected to obtain more information about cookies. Choose either your contact page with the privacy policy or a separate page dealing with data protection on your website. A Google search for Privacy policy generator will return good, standard text for a contact page with a data protection notice, which you can adjust as needed.
  • Compose the more information and info text that will appear on your website as a cookie notice. If you want to use the default text, leave the box empty.
  • Enter Dismiss text that users must click to accept cookies.
  • Click Save Changes.

First-time visitors will now receive a cookie notice and information about use of their data when they access your website. Your visitors can then decide whether to accept the conditions in order to use all functions of your website.

New cookies Picture

If visitors refuse cookies, they may not be able to use certain functions of your website and will have to reconfigure website settings with each visit.

What are cookies?

Cookies are data that is saved while you are visiting a website and then stored on your computer. When you access the website again, these cookies are used as data for the site. Cookies allow information such as the language, passwords, online behavior and other user data to be saved so that they do not have to be reconfigured for each visit.

Virtually all websites use cookies, which make Internet use more convenient for the user. Many functions are not possible without cookies, and refusal of cookies will have enormous, negative effects on user activity.

Cookies primarily improve the user experience, but they are also used by advertisers who wish to employ user data to offer optimized advertising on their websites.

Drawbacks of cookies

Since the introduction of the European cookie directive in November 2009, EU website operators must now show cookie notices on websites and in apps. Privacy advocates sought to offer customers more security and transparency online. Only with the express consent of the website visitor can data be saved and used for advertising purposes.

But not everyone welcomes the release of data for advertising purposes and for analyzing users’ online behavior. Privacy advocates advise caution when using cookies. In certain cases, third parties may obtain access to personal data without the user’s knowledge.

A cookie notice helps your visitors make an informed decision and allows them to control the use of their data. We therefore recommend using cookie notices on your website, especially if you use Google AdSense or DoubleClick.


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