How to transfer content to Managed WordPress (export/import method)


You can easily transfer content from another WordPress website to your Managed WordPress website. The transfer takes three steps.

  1. Exporting the data in your old WordPress website
  2. Preparing your Managed WordPress website
  3. Importing the data to your Managed WordPress website

Transferring your content in three steps will take about five minutes. Let’s get started!

Tip: You can also use this method to migrate content from Tumblr, Blogger, Moveable Type blogs, Typepad blogs and RSS feeds to your Managed WordPress website.

Exporting WordPress content

Export your content from your old WordPress website using the Export function.

  • Log in to the admin area of your old WordPress website.
  • In the main menu, click Tools > Export.
  • In the Export options select the All content option and click Download Export File.
  • Save the export file in your browser’s downloads directory (or at another location if you want to archive it).

Preparing your Managed WordPress website

After exporting, you have to prepare the plugins and themes of your Managed WordPress website for import of your data. You should already have completed installation of Managed WordPress for this step.

  • Log in to the admin area of your Managed WordPress website.
  • In the main menu, start the 1&1 WP Wizard.
  • Now select the theme and the same plugins that were activated on your old WordPress website.
    For example, if you worked with the NextGEN Gallery plugin, you also have to activate this plugin on your Managed WordPress website for the import to run smoothly.

Importing WordPress content

After preparing your Managed WordPress website, you use the Import function to import your content.

  • In the main menu of your Managed WordPress website, click Tools > Import.
  • Now you can select different sources. Click WordPress.
  • Click Choose… and select the export file you just saved.
  • Click Upload file and import.
  • Now you have to set the user to whom your content will be assigned. You can either select an existing user from the drop-down menu, or create a new user.
managed-wordpress-export-import-select-author Kopie
  • Check the box next to Download and import file attachments and click Submit.

WordPress now automatically imports all the content from your old WordPress website.

We have had positive experiences with this method. Depending on the plugins and content, you may have to do some manual fine-tuning, which is why we recommend briefly checking your content after the transfer.

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3 thoughts on “How to transfer content to Managed WordPress (export/import method)

  1. Gail White says:

    I am constantly asked by people where my RSS feed is in my site so THEY CAN subscribe to be notified of updates in MY site.

    I’ve searched and searched and searched through the 1&1 site and the WordPress site. The only articles I have found have to do with putting an RSS feed on my site that updates OTHER sites. I want to do the opposite.

    How can I add an RSS feed back to MY site that someone can subscribe to and be updated when I add a new post?

    Thank you,

    Gail White

    1. 1and1help says:

      Hi Gail,

      the default url to the RSS feed on WordPress websites is:


      By subscribing with this url in an RSS feed reader client, users will get your latest posts automatically.

  2. Naman Modi says:

    As seen from the process above it is easy to move an entire website. Unfortunately, moving part of it is another story. Since WordPress tools do not completely provide for this type of transfer, it takes more work to accomplish.

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