Google Uses HTTPS as a Ranking Signal for Google Search

Security is a top priority for Google. And we are happy to hear, that Google uses HTTPS (encryption via SSL) as a ranking signal for Google Search.

In short, what this means is that sites offering HTTPS will get a small boost in the Google Search results.

Google provides some basic tips for webmasters (source):

  • Decide the kind of certificate you need: single, multi-domain, or wildcard certificate
  • Use 2048-bit key certificates
  • Use relative URLs for resources that reside on the same secure domain
  • Use protocol relative URLs for all other domains
  • Check out our Site move article for more guidelines on how to change your website’s address
  • Don’t block your HTTPS site from crawling using robots.txt
  • Allow indexing of your pages by search engines where possible. Avoid the noindex robots meta tag.

Improve security and Google ranking of your website with a few easy steps

Keep your users data safe using 1&1 SSL certificates. Our SSL certificates are provided by GeoTrust® and offer 256-bit encryption and 2048bit root for your domain.
They provide encryption whether your visitors access your website using www. ( or directly (

The most important features at a glance:

  • Security: Strong 256-bit encryption; 2048-bit root
  • Authentication: Domain validated
  • Convenience: Easy to set up – It only takes a few minutes
  • Universality: Support for more than 99% of browsers and most mobile device browsers
  • Reissue Period: Unlimited, free reissues for lifetime of certificate / 6x/year

Managing your SSL certificates

Many 1&1 Web Hosting Packages already include SSL certificates

To review, if your package includes a SSL certificate, open your 1&1 Control Panel and select MyData > Show range of functions to show more information about your package.

Select Included Features > Web Hosting. Under SSL, there will be a list of available SSL certificates.  Show my SSL certificates

If there are no certificates visible and your package is eligible for a SSL certificate, an upgrade link will be displayed within the Web Hosting section.

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4 thoughts on “Google Uses HTTPS as a Ranking Signal for Google Search

  1. i am none the wiser and still cannot get my website to show https.
    my site is still showing as not secure. I cannot change the setting on my website.
    is everything that can be done on 1and 1 done so that i do not have to come back on here and set up my ssl

    1. 1and1help says:

      Hello William,

      it seems your site is up and running with HTTPS already 🙂

      Martin, 1&1

  2. Bruce says:


    I have a similar message to the one above.
    Have setup an SSL certificate for
    and would like to know how to change from http to https.
    It is still showing as not secure especially in Chome.
    Need this before I upgrade the site.

    1. 1and1help says:

      Hi Bruce,

      As this is a standard WordPress installation, you have to handle it like a domain change (Site URL) in your WordPress settings and MySQL database, changing the url from HTTP to HTTPS:

      After you’ve done all this and your whole page is changed to https, you might want to force visitors from http to HTTPS.

      To force HTTPS in WordPress you can copy this string as a Rewrite Rule into the mod_rewrite section of the WordPress .htaccess file:

      RewriteEngine On [this line might already exist in your .htaccess. You don't need it twice]
      RewriteCond %{HTTPS} off
      RewriteRule ^(.*)$ https://%{HTTP_HOST}%{REQUEST_URI} [L,R=301]

      Best regards,
      Michael, 1&1

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