eCommerce Basics: Publish Your Own Website and Optimize for Search Engines

Customers are not only searching for contact details or hours of operation online, but also for information on products, news or directions to your business.

Publish Your Own Website

611-vi_all-devices_deDon’t miss the chance to provide this kind of information on your own website. Please consider the following to make sure that your customers become repeat visitors to your website:

Content: Provide interesting content for your customers. Keep it unique – don‘t copy content from other websites. Update your content regularly, so that it‘s interesting to return to your website on a regular basis.

Design: Place great value on the design of your website. After all, there‘s no second first chance for the first impression! It‘s important that the design fits well with your company and invites the visitor to click through your website.

Domain: Publish your website under your own Internet address (URL or domain). Your Internet address should be expressive and easy to remember, so that visitors can memorize it and enter it correctly in the browser at any time.

Make your website known: Inform your customers about your new website, e.g. by adding it to business cards or other marketing documents.

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Optimize Your Website for Search Engines

Once you have your own website, you certainly want to have lots of visitors. However, with so many websites on the Internet, it’s tricky to stand out from the crowd! More than 85% of all Internet users use search engines to find content.

Tip
Make your website „Google-friendly“ via search engine optimization (SEO). This will improve your long-term position in search results and increase the number of your visitors that turn into potential customers. Get to know the SEO Basics

Analyze the Number of Visitors

WebAnalyticsUse an analysis tool to find out more about the visitors to your website:

  • How many users visit your website?
  • Do users visit your website more than once?
  • Which countries do your visitors come from?
  • Where do your visitors come from (i.e. which websites, social networks, search engines, ads, newsletters)?
  • Which devices and browsers do visitors use to look at your website?
  • What content do visitors look at?
  • How long do visitors stay on your website?
  • How often and when do visits result in a purchase?

With this analysis, you can see how successful your website is and how you can optimize your Internet presence.

 

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