Content Marketing: The Best Tools and Strategies for Managing Your Editorial Tasks

Content Marketing depends on good and well-matched content. In order to be effective, content has to be published at just the right time and needs to complement other content in the best possible way.

The following tools and techniques help you to keep track of the topic and deadline planning.

Finding the right tool

There are many tools which can support you in planning your editorial tasks and your content marketing strategy. First of all, you have to decide if the topic planning needs to be integrated into WordPress or if you would like to use an external tool or service.

Our recommendation: Trello

Our editors’ favorite tool at the moment is Trello. Trello is actually not explicitly made for editorial teams, but is rather a highly flexible productivity tool perfectly suited for the Kanban method. It allows you to easily move tasks between different editing stages.

Trello is free and offers optional fee-based features (so-called Power-Ups).

Trello’s most important features:

  • Assign a status to posts/tasks (statuses can be customized)
  • Comment on posts/tasks
  • Follow posts/tasks and notifications in case of updates
  • Attach files to posts/tasks
  • Assign editors
  • Adjust, assign meta data (labels)
  • Deadline planning/set due date
  • User groups
  • Task checklist (to easily display subtasks or milestones)
  • Possibility to connect to WordPress with a plugin
Trello Comments

Planning tasks with Trello. Image: Trello

Alternatives for Trello

Before diving into working with Trello, here’s a brief overview of possible alternatives:

CoSchedule

CoSchedule is a fee-based service to implement your topic planning directly in WordPress. The most important features at a glance:

  • Calendar display option
  • Comment on posts/tasks
  • Assign editors
  • Deadline planning/set due date
  • Publish in social networks (also automated)

CoSchedule’s features are adapted for editorial teams and small blog teams. Compared to Trello, however, CoSchedule is less flexible.

You can test CoSchedule for free for 14 days, afterwards it costs $10 per blog and month.

CoSchedule

Planning tasks with CoSchedule . Image: CoSchedule

Edit Flow

Edit Flow is a free, open source service that allows you to plan your tasks in a simple calendar inside WordPress. The most important features:

  • Assign a status to posts/tasks (statuses can be customized)
  • Comment on posts/tasks
  • Follow posts/tasks and notifications in case of updates
  • Assign editors
  • User groups
  • Synchronize calendar with iCal and Google calendar

All in all, we really like Edit Flow. Custom statuses and the notification system are definite pros.

Edit Flow

Planning tasks with Edit Flow. Image: Edit Flow

 

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